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AI Customer Service: How To Use Customer Service AI

That doesn’t just apply to their purchasing journey—customers interact with brands across a range of communication channels once their order is complete. Easily reduce the number of support questions by building out some sort of resource—afrequently asked questions (FAQ) page or a comprehensive knowledge base—that covers both the basics and the most common queries. Magic Spoon, for example, outlines whether its cereal is keto-friendly, whether kids like it, and what it tastes like, which is important for customers who haven’t tried it before. A customer journey is the entire series of interactions a person has with your brand, from initial awareness through purchase and beyond. Use customer data and behavior patterns to create tailored experiences that resonate with individual preferences and needs at each stage of the journey.

This word-of-mouth marketing is invaluable, as it brings in new customers through trusted recommendations rather than costly advertising campaigns. Many still consider word of mouth to be one of the best marketing strategies today, and your longtime customers are also your brand ambassadors. Even with these factors working in favor of financial institutions, there’s always room for improvement.